Aims and Scope
Aims & Objectives
- Advancing Marketing Knowledge: The primary aim of the journal is to advance the field of marketing by publishing high-quality research articles, case studies, and reviews that contribute to the body of knowledge in marketing theory and practice.
- Promoting Research Excellence: The journal aims to encourage and promote research excellence in the field of marketing by providing a platform for scholars, researchers, and practitioners to disseminate their work and ideas.
- Knowledge Dissemination: To facilitate the dissemination of cutting-edge marketing research, the journal seeks to publish innovative and insightful contributions that address current marketing challenges and opportunities.
- Interdisciplinary Insights: The journal may strive to foster interdisciplinary collaboration by welcoming research that incorporates insights from related disciplines, such as psychology, economics, sociology, and data analytics, to provide a comprehensive understanding of marketing phenomena.
- Practical Relevance: An important objective is to bridge the gap between theory and practice by publishing research that has practical implications for marketers, businesses, and policymakers.
- International Reach: To establish itself as a global forum for marketing research, the journal aims to attract submissions from researchers worldwide and promote international collaboration.
Scope of Publication:
The scope of "Annals of Marketing and Analytics" may include, but is not limited to, the following areas:
- Marketing Strategy: Research related to marketing planning, strategy formulation, and implementation to achieve business goals.
- Consumer Behavior: Studies on consumer preferences, decision-making processes, and the impact of psychological factors on consumer choices.
- Marketing Analytics: Articles that focus on the application of data analytics, artificial intelligence, and machine learning in marketing research and decision-making.
- Digital Marketing: Research on online marketing, social media marketing, e-commerce, and digital advertising.
- Market Research: Methodologies and findings from market research studies, including surveys, experiments, and observational research.
- Branding and Advertising: Studies on brand management, advertising effectiveness, and the impact of branding strategies on consumer perceptions.
- Retail and Sales Management: Research related to retail operations, sales management, and customer relationship management.
- Sustainability and Ethical Marketing: Investigations into sustainable marketing practices, corporate social responsibility, and ethical considerations in marketing.
- International Marketing: Studies examining cross-cultural marketing challenges, global market entry strategies, and international market expansion.
- Marketing Education: Articles related to marketing education, pedagogy, and curriculum development.