All the submissions must meet the highest standards of research and should adhere to the guidelines provided by the journal, and must be of broad interest to the community of Marketing, Branding, Sales Management, and Marketing Analytics. The following are some of the topical subject areas relevant to the journal.

• Influencer marketing
• Personalization and customer experience
• Artificial intelligence in marketing
• Social media marketing
• Voice search optimization
• Data-driven marketing
• Sustainable and ethical marketing
• Customer journey mapping
• Augmented reality (AR) and virtual reality (VR) in marketing
• Mobile marketing and omni-channel strategies

The contributions to the existing body of knowledge are assessed before deciding on accepting a manuscript for publication. All submissions go through a double-blind peer-review process. Authors are required to certify that the submitted article is not copyrighted and has neither been accepted for publication nor is it under review in any other journal. Author(s) must disclose any conflict of interest and will transfer the copyright to the SAMR if the paper is accepted for publication in AMA.

You will need to submit your full manuscript as an MS Word file at the following link:

https://sites2.uol.edu.pk/journals/AMA/information/author.

 AMA - Paper Template

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