SPORTS MOTIVATION AND USE OF LOCATIONAL SOCIAL MEDIA THROUGH GPS TECHNOLOGY
Abstract
The present study is an effort to check out the association among motivation and the use of Location-based social media by the young athletes of private universities at Lahore. The lack of communication bound the sports community and young athletes. To fill this gap location-based social media is the best option because athletes and fans can share sports related activities, comments, photos, videos etc during different matches. This problem statement is based on personal observation and experience of the researcher. The rapid growth of social media and location-based social media platforms has highlighted the need to understand the audiences that are utilizing these mediums and the types of social sharing that they are involved with. Sports organizations and personnel can utilize that information to plan and conduct sports related activities accordingly. Motivate and attract more people towards sports so that they can engage in sports and get benefits of healthy and active lifestyle.
Purpose of the study: The aim of this study was to examine the relationship of sports motivation with using location-based social media by young male and female athletes at the university level.
Methodology: The Quantitative / Survey research was carried out through online web generated surveys/forms in two private sector universities, UOL (University of Lahore) and UCP (University of Central Punjab). Stratified sampling was done. A total number of 101 young athletes between 18-39 years of age from these two private sector universities participated in this study. Verified rating scales about motivation and usage of location-based social media were used to find out the association of sports motivation with using location-based social media by the young athletes at the university level.
Main Findings: Findings revealed that there is a significant positive relation between the sports motivation and the use of location-based social media by young athletes thus promoting the sports community desires and popularity among these athletes. Not much research is done to explore the location-based social media use in sports activities. The study will also be helpful for sports field and associations to make strong communication among sports or young athletes.
Application of this study: Sports authorities can get detailed information about athletes, fans, coaches and players. Chalk out the trends, likes and dislikes of people of specific areas. It will be easy for them to offer their services and products accordingly.
Novelty of this study: Research on location-based social media is very rare internationally and almost a new area for research in Pakistan.
Copyright (c) 2022 THE SKY-International Journal of Physical Education and Sports Sciences (IJPESS)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
COPYRIGHT POLICY
UOL journals follow an open-access publishing policy and full text of all articles is available free, immediately upon acceptance. Articles are published and distributed under the terms of the CC BY-SA 4.0 International License. Thus, work submitted to UOL Journals implies that it is original, unpublished work of the authors; neither published previously nor accepted/under consideration for publication elsewhere.
Authors will be responsible for any information written/informed/reported in the submitted manuscript. Although we do not require authors to submit the data collection documents and coded sheets used to do quantitative or qualitative analysis, we may request it at any time during the publication process, including after the article has been published. It is author's responsibility to obtain signed permission from the copyright holder to use and reproduce text, illustrations, tables, etc., published previously in other journals, electronic or print media.
Conflict of interest statements will be published at the end of the article. If no conflict of interest exists, the following sentence will be used: "The authors declare no conflict of interest." Authors are required to disclose any sponsorship or funding received from any institution relating to their research. The editor(s) will determine what disclosures, if any, should be available to the readers.
Authors are not permitted to post the work on any website/blog/forum/board or at any other place, by any means, from the time such work is submitted to UOL journals until the final decision on the paper has been given to them. In case a paper is accepted for publication, the authors may not post the work in its entirety on any website/blog/forum/board or at any other place, by any means, till the paper is published in UOL Journals.
The authors may, however, post the title, authors’ names and their affiliations and abstract, with the following statement on the first page of the paper - "The manuscript has been accepted for publication in UOL Journals". After publication of the article, it may be posted anywhere with full journal citation included.
All articles published in UOL journals are open-access articles, published and distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License which permits remixing, transformation, or building upon the material, provided the original work is appropriately cited mentioning the authors and the publisher, as well as the produced work is distributed under the same license as the original.
In the future, UOL may reproduce printed copies of articles in any form. Without prejudice to the terms of the license given below, we retain the right to reproduce author's articles in this way.
Brief Summary Of The License Agreement
By submitting your research article(s) to UOL Journal(s), you agree to Creative Commons Attribution-ShareAlike 4.0 International License which states that:
Anyone is free:
o To copy and redistribute the material in any medium or format
o To remix, transform, or build upon the material for any purpose, even commercially
Provided:
o The author and the publisher have been appropriately credited
o The link to license is provided
o Indicated if any changes were made
o The material produced is distributed under the same license as the original
