Greetings from AJIM!

We invite scholars to submit research papers, book reviews, articles and case study reviews for Asian Journal of Interactive Marketing (online, double-blind peer reviewed, bi-annually, open-access journal) which aims to promote the recent research on marketing issues. This journal focus on issues related to the development and implementation of new methodologies and technologies, which improve the operational objectives of an organization. Thus, the journals provide a forum for researchers and practitioners for the publication of innovative scholarly research, which contributes to the adoption of a new holistic managerial approach that ensures a technologically, economically, socially and ecologically acceptable deployment of new technologies in business practice. Some of the topics that falls under the scope of our journal are mentioned below:

Scope:

AJIM publishes articles on advancements and current developments in the theory and applications of marketing strategy, marketing philosophies, marketing management, consumer behavior, digital marketing, social media marketing, advertising, promotional mix, integrated marketing communications, pricing, sales management, green marketing, service marketing, product development, distribution channels and other topics on marketing research.

Important dates (For Volume 1, Issue 1, November, 2022)

Submission Deadline:    20^th November, 2022

Authors’ Notification:    25^th November, 2022

Publication Date        :   1^st December, 2022

Authors can submit their articles using the online submission system. The articles should follow all the submission guidelines and should be in MS Word format.