Synergizing Thought and Action: Unleashing Strategic Potential in Entrepreneurial Environment

Sidra Mehmood, Atia Bajwa

Abstract

This paper explores the interplay between thinking and doing in the formation of effective strategies within entrepreneurial settings. The global business environment, characterized by increasing competition and complexity, demands firms to adapt entrepreneurial strategies to remain competitive and innovative. While strategy is considered the starting point for any organization, its effective formulation and implementation pose significant challenges. This study recognizes the dichotomy between thinking and doing in strategy formation
and emphasizes the importance of integrating both perspectives to create coherent and successful strategies. The paper discusses the need for executives to understand the interdependencies among activities and develop cognitive structures, such as mental models and strategic blueprints, to holistically conceptualize and mesh together the interdependent activities that constitute strategy. By synthesizing both thinking and doing, firms can better capture entrepreneurial opportunities and achieve competitive advantage. The research aims to bridge the gap in understanding how the integration of thinking and doing can lead to effective strategies within entrepreneurial settings.